What we do at OptiMax® (Internet Search Marketing Company) is Website Optimisation. This is the practice of promoting clients’ web-page-listing to feature higher-up in rankings displayed by the Search Engines in the Results Page (SERP’s). OptiMax® programs make our clients’ web-pages more favourable to the search engine’s algorithm, that decides on who to display in these highly sought-after and profitable positions to be in.

We predominantly work to feature our clients’ Target Pages *Organically, which is the most trusted result, and at the very top-of-the page where most people naturally select from and click-on. There is more information following in this article about other types of SERP results that are commonly displayed. Following shortly is a simplified description of how Organic Optimisation works.

First, the reference we have chosen for the popular and modern art of Website Optimisation; why we call it this rather than call it SEO, and why we believe this the correct and most logical description of the practice. Understanding this will help you to identify and select the most relevant keywords for your industry.

Many people call the Practice SEO

Technical industries love acronyms, and in this case S-E-O stands for Search Engine Optimisation. In early years this was widely accepted as the reference to the industry, and it has so far stuck.

This reference in our view is quite incorrect; it is not the search engine being optimised at all, it is the web-site. We recognised this in early years, and it has remained our belief at OptiMax® that ‘Search Engine Optimisation’ and particularly its popular acronym, will eventually come to represent the early-years (pre – 2010) army of under-skilled algorithm manipulators, then known as ‘Black Hat SEO’s’. I truly cringe to even mention the phrase, as I carefully choose and place my words knowing the algorithms will be scrutinising every letter and word-count of my article content herein.

If I am correct the reference S-E-O should eventually die, or at least continue its degradation from a early twentieth century buzz word to a 2020 dirty word. Right on cue of my prediction, at the end of 2013 and in early 2014 the industry community was flooded with articles named such as ‘The Death of SEO’ .. and this still goes on today.

The direction we chose to us was obvious, we wanted to rank at the top of the best search engines for the most reliable, relevant, timeless and yet simple reference – and that is Website Optimisation. And we do. You will find us still right there at the top of the SERP. We have enjoyed the position for some years, fought, won and sometimes lost battles against competition, then fought back and proudly resumed our #1 position at the top of Google for this so-prominent search. In our view this is living proof that we are in fact the most successful Website Optimisation company in Australia.

How Organic Search Optimisation Works

While the complexity have increased by hundreds or even thousands of percent over the years, nothing about the basics have changed at all, over the decade we have studied and practiced this art. Like a motorcar that still has a chassis, 4 wheels and a steering column, while today’s vehicles have an incredible amount more detail, the basic structure remains the same.

I often say this to quickly describe the practice in short – Develop high quality informative text content for your pages, that will attract inbound links from similar informative and authoritative pages.Do this and your site will propel in the rankings.

Do this and your site will propel in the rankings. It is imperative that your pages feature significant amounts of rich text-content. You need original and specific content tailored individually to each of your target-pages’ niche subject, parallel to the services your business offers.

Rich Content will Earn Natural Back-Links

The target-page content should be of such high quality that websites in related industries point links to it. For example; if you are a car manufacturer then you want to attract links to your upholstery page from the leather or fabric supplier. Or you would like to attract links from your paint suppliers site to your ‘choice of colours’ page.

This then becomes a kind-of voting or referral system, where other site pages link to your relevant niche-specific pages. If your niche-target-pages attract natural and high quality links from trusted resources, then Google will trust your page, and rank it highly in its Organic search results.

On-Page Organisation and Tasks

In Addition to having rich-content that attracts quality links niche-specifically, success also requires a quality execution of technical tasks within the construction-code of your pages. These tasks are known as ‘On-Page’ Optimisation.

We describe this at length, if you’re interested enough please follow this link and we will reveal to you the complete list of technical On-Page programming we perform in the early stages of OptiMax® programs.

Categorical Types of Results a Search Engine like Google may Display

There are 3 main Categorical Results displayed by a Search Engine in the Results Page. Using Google as an example they are – Organic Results, Pay Per Click Advertising (Google’s product being branded AdWordsâ„¢), and ‘Pin’ Placements on Maps, a commercially used overlay of Google-‘Earth’.

Here are some links to some more detailed descriptions in our website articles –

  1. *Organic Results – As described above
  2. Pay Per Click ResultsGoogle Adwords
  3. MapsPin Placements

OptiMax® programs include set up and optimisation of all of these three different types of Search Engine Results.



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