Some of us Tweet, some Instagram and others Pinterest… but almost everyone is on Facebook. Facebook for Business serves up pages that are interesting to users it has learned are seeking particular services, through observation of things the user has recently sought on line. Algorithms know from your activities whether you are interested in a new kitchen, a home brew kit, a black dress or maybe a trampoline! This is why when you are using Facebook, those sponsored Ad’s play as if they know what you want… because they do, we make sure of that.
The only surprise to me is why this did not happen earlier... years ago? It had to happen! For many years I have been analyzing just how Google chooses web page's to refer to the top of its results page.
These days most Australians use the internet to find the things that we need.
Sometimes we are showed different results in different browsers... and all these results are not actual unadjusted Google results, and exclusive to that local computer only.