These days most Australians use the internet to find the things that we need. Fewer and fewer people use the old telephone book, and we don’t like radio and television trying to beat us into submission by screaming about their never to be repeated sales. Search Engine marketing through SEO is a completely different form of advertising because we get to request the ads that we want to see. If we want something, we just ‘Google it’.
Most people think Googles business is to be aÂ search engine; to assisting people by referring them to useful and informative websites. Googles business is selling advertising. Products like the search engine are merely to attract us. Have you ever wondered why Google produces the greatest software in the world, like the search engine, Google Earth, iGoogle and Gmail, and then they just give it away for free? Google is marketing to you through all of these products, similar to free to air television. The programs are just to attract us to watch the advertising. However the advertisements are much more subtle and a lot less obvious to ‘viewers’.
When you ‘Google’ something there are three significantly different sets of results provided. The ‘Organic’ results, Google Map Pins and the ‘sponsored links’. Adwords Sponsored links are for businesses that ‘Pay per Click’, and these results are shown down the right hand side of the page, and often occupy the top
three positions. Organic results come up on the left, and are selected by the search engines algorithm. So paying per click is a bit like hiring a ring side seat, and being in the organic results is more like actually being a part of the show. So this begs the question;
How does Google choose websites that feature in the organic search results?
The Google search algorithm is quite likely to be the most complex equation of all time. It is continually modified, by the Google geniuses, contributing from all over the world…these changes are followed closely by SEO internet markeing companies. The best way to briefly describe the algorithm is to say that it is designed to select mature websites that feature a lot of original and informative, up to date and well organised information, as well as a strong Link Profile.