Managing Department


Peter Smithson



Wendy Cuchine


Born in New Zealand and a current Australian resident, Peter began his white-collar career in New Zealand in the 1990’s working as a telecommunications consultant for corporate companies such as Blue Star and U-Bix. In the late 90’s Peter migrated to Australia and continued with Ericsson Telecommunications into the new century. While working as National General Manager of Sony Videoconferencing for Ericsson Corporate Networks, Peter developed a Videoconferencing website and started to wonder how to get internet traffic to the site. He became very interested in Search Engines and his passion was born.


Peter knew he was ready for his own business and left to found ProTrade Australia in 2004. ProTrade Pty Ltd Registered a Trademark on, and trades as OptiMax Internet Marketing Agency still today.


Peter now splits his time between Australia, New Zealand, Philippines and also some time in Thailand where his group’s offices are stationed. Peters interests include writing, driving cars, target shooting, he loves his family and remains fascinated with jet-aeroplanes.



Optimax Webmasters Reveal the Mechanics of a Search Engine

These days most Australians use the internet to find the things that we need.


Optimax Webmasters Reveal the Mechanics

The only surprise to me is why this did not happen earlier... years ago? It had to happen! For many years I have been analyzing just how Google chooses web page's to refer to the top of its results page.


SEO is Dead? It was never “SEO” anyway…

Sometimes we are showed different results in different browsers... and all these results are not actual unadjusted Google results, and exclusive to that local computer only.