Different Google Results

There are 3 quite different kinds of Google results that appear on the front page of the search results –

  • Adwords Advertising (Pay Per Click)
  • Organic Results (selected by the algorithm)
  • Google Places/Pins (an overlay/function of Google Maps)

In fact one could argue there are actually 4 kinds of results*; if you consider a combination of the above 2 and 3 to be a 4th type of result.

 

Google Adwords

Adwords are paid for in an on-Line Auction that anyone can choose to join.

 

Adwords are paid for in an on-Line Auction that anyone can choose to join.

Organic results are selected by the algorithm based mostly on Content Quality, ‘On Page’ Organisation, Age, and Quality Links to the content.

 

Google Pins

Google Pins that appear on the front page are shown seemingly randomly. They literally take turns, there one day and gone the next.

 

Sometimes they are showing for a week then gone for a week…sometimes there for 10 days then gone for 3 weeks. As I say it seems quite random.

 

These Pins are triggered in the search results by a person including a geographical area in their search; or if they have had their location detected. The more pins registered in that area for that search, the longer the business owners have to wait for their next turn.

 

Google Pins brought geology into search results shortly after Google Earth’s release in 2005. They give local businesses a fair go, and deliver local search results for users.

 

However they also pushed much of the Organic results down the page….the quality pages that Google wishes to display in its results….

 

The Solution; (and this is like a 4th type* of Google result) – When an organic listing comes up closer and closer beneath the Google Pins, it often stalls for a while and hangs in about Position 6 or 8 as we keep linking. Many times we have watched this happen, and often the Google Pin will still take it’s turn on the front page….for a little while we have the organic listing steadily underneath the Pins, and the Google Pin still taking its turn, coming and going with the organic result right beneath it.

 

This is the only time we have known Google not to penalize for having the same webpage duplicated in the same front page search result.

 

Rather than penalize, eventually it adopts the Organic result into the Pin territory and presents it as a Google Pin….but this time permanently. Unlike the other Pins taking turns, it stays their all the time. Our software shows a very nice upward move of many search positions, usually from positions 6 or 8, up to positions 1, 2 or 3.

 

This adoption of the Organic result into the Pin territory is what we are ultimately chasing. We have achieved this first hand, time after time. Optimax didn’t learn this from someone else’s blog, or from another SEO….we learned this from doing it over and over again. From our experience.

 

We never report to customers when Pin results are displaying, in fact that option is deliberately turned off in our reporting software. It would be very embarrassing to claim a Pin result as an Organic result due to SEO…as it would be gone the next day, or next week.

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