This is the practice of promoting clients' web-page-listing to feature higher-up in rankings displayed by the Search Engines in the Results Page (SERP's). OptiMax® programs make our clients' web-pages more favourable to the search engine's algorithm, that decides on who to display in these highly sought-after and profitable positions to be in.
Born in New Zealand and a current Australian resident, Peter began his white-collar career in New Zealand in the 1990's working as a telecommunications consultant for corporate companies such as Blue Star and U-Bix. In the late 90's Peter migrated to Australia and continued with Ericsson Telecommunications into the new century. While working as National General Manager of Sony Videoconferencing for Ericsson Corporate Networks, Peter developed a Videoconferencing website and started to wonder how to get internet traffic to the site. He became very interested in Search Engines and his passion was born.
Peter knew he was ready for his own business and left to found ProTrade Australia in 2004. ProTrade Pty Ltd Registered a Trademark on, and trades as OptiMax Internet Marketing Agency still today.
Peter now splits his time between Australia, New Zealand, Philippines and also some time in Thailand where his group's offices are stationed. Peters interests include writing, driving cars, target shooting, he loves his family and remains fascinated with jet-aeroplanes.